Bangladesh Honda Private Ltd (BHL), a subsidiary of Honda Motor Co Ltd, has started its export operations marking a significant milestone in its mission to contribute to both domestic and global markets.  

The company recently exported its X-Blade model of motorcycle to Guatemala, first by air in January and now by sea, with plans for further exports to South America, Central America, and Africa, said a media release.

In response to the economic challenges facing the country, BHL says that it has adopted a dual approach -- increasing local procurement and launching exports.

Shigeru Matsuzaki, managing director and CEO of BHL, highlighted the importance of enhancing cost competitiveness and called for support from stakeholders, including tax exemptions and export incentives, to bolster Bangladesh's global standing.

Shah Muhammad Ashequr Rahman, chief marketing officer said, “Our expansion into international markets not only enhances our brand's global reputation but also reinforces our strategic objectives locally.”

bd-pratidin/GR