The internet has transformed the ways of sharing information and knowledge in the digital age. Among the many platforms to share ideas and expertise, YouTube stands out as a platform with vast potential for creators and viewers. YouTube offers content creators the opportunity to make money through its Partner Program, where they can earn revenue from their videos based on views and engagement. One popular format for content creation on YouTube is the explainer video, which allows creators to share knowledge and monetize their content. In this article, the world of YouTube explainer videos, the skills necessary to create them, and the earning potential for content creators are discussed in detailed, reports UNB.

What is an Explainer Video? 

An explainer video is a short, engaging, and informative piece of content that aims to explain a specific topic or concept to the audience in a clear and concise manner. These videos can cover a wide range of subjects, from educational tutorials and product demonstrations to explanations of complex ideas and processes. The primary goal of an explainer video is to simplify complicated information and present it in a way that is easy for viewers to comprehend and retain.

What Skills are Necessary to Make an Explainer Video?

Creating an effective explainer video requires a combination of technical expertise, creativity, and communication skills. Let's take a closer look at the essential skills necessary to produce compelling explainer videos:

Scriptwriting

A well-crafted script forms the foundation of any explainer video. The script should be concise, engaging, and tailored to the target audience. It should communicate the key points clearly and effectively while maintaining a consistent tone throughout the video.

Storyboarding

Before jumping into animation or recording, it's crucial to create a storyboard that outlines the visual elements of the video. A storyboard serves as a roadmap, guiding the creator through each scene and ensuring a smooth flow of information.

Video Editing

Proficiency in video editing software is essential for assembling the visual and audio components of the explainer video. Editors can enhance the video's quality, add animations, incorporate graphics, and synchronize the narration to create a polished final product.

Animation and Design

Depending on the style of the explainer video, animation skills might be necessary. Animators can bring static elements to life, making the content more engaging and captivating. Design skills also come into play when creating visually appealing graphics and illustrations.

Voiceover Narration

A clear and pleasant voiceover is essential to convey the message effectively. Content creators can either narrate the video themselves or hire a professional voice actor with suitable vocal qualities for the target audience.

Knowledge of Target Audience

Understanding the target audience is crucial for tailoring the content to their needs and preferences. A successful explainer video must resonate with the intended viewers, addressing their pain points and providing valuable insights.

SEO and YouTube Algorithm

To maximize reach and potential earnings, creators should be familiar with search engine optimization (SEO) techniques. Optimizing video titles, descriptions, tags, and thumbnails can significantly impact discoverability on YouTube's platform.

Engagement and Call-to-Action 

Encouraging audience engagement through likes, comments, and shares is vital for YouTube's algorithm. Additionally, including a compelling call-to-action (CTA) can prompt viewers to subscribe, follow, or visit external websites.

How to Create an Explainer Video

Necessary Tools and Equipment

You'll need the right tools and equipment to create compelling explainer videos that leave a lasting impact. Here are some essential items to consider.

High-Quality Camera and Tripod for Professional Video Footage

Invest in a high-quality camera capable of shooting in high resolution to ensure your explainer videos have a polished and professional look. Consider DSLR cameras designed for video recording or mirrorless cameras, which are popular among YouTubers for their compact size and excellent video capabilities. Pair your camera with a sturdy tripod to avoid shaky footage and achieve steady shots. You may have to spend around 30K to 150K Taka to get a good-quality camera and a tripod.

Recommended Camera Types

-DSLR Camera

-Mirrorless Camera

Microphones and Audio Recording Equipment

High-quality audio is crucial for explainer videos as it ensures your audience can easily understand the message without distractions. Invest in a good microphone suited for YouTube videos and audio recording equipment to achieve professional sound quality. Different types of microphones serve various purposes, so choose the one that best suits your recording setup. While the highest budget microphone can really make a dent in your pocket, you can easily buy a considerable microphone between 6K to 50K Taka.

Recommended Microphone Types

Lavalier Microphone: Ideal for hands-free recording and reducing background noise during on-camera presentations.

Shotgun Microphone: Great for capturing clear audio from a distance and minimizing environmental sounds.

 USB Microphone: Suitable for voiceovers and recording directly to your computer, making them convenient for solo creators.

Studio Lighting Setup for a Well-Illuminated Video Production

Proper lighting is essential to ensure your video looks visually appealing and professional. A studio lighting kit can help you achieve consistent and well-lit videos. Softbox lights and LED lights are popular options for their versatility and ability to create soft and even illumination. A satisfactory studio lighting setup can be built within 5K to 30K Taka.

Key Lighting Techniques to Consider

Three-Point Lighting Setup: Utilize three lights strategically placed around your subject to eliminate shadows and create a balanced look. The three lights include the key light, fill light and backlight.

Softbox Lights vs. LED Lights: Softbox lights produce diffused and flattering light, while LED lights are energy-efficient and adjustable in intensity and color temperature.

 Green Screen or Background Setup for Visual Effects

A green screen allows you to replace the background with various images or videos, offering flexibility and creative opportunities for your explainer videos. Invest in a green screen kit with a chroma key backdrop to get started.

Tips on Using Green Screens Effectively

Proper Lighting Techniques: Ensure the green screen is evenly lit to avoid shadows and color spills on your subject.

Choosing the Right Software or App: Use video editing software with chroma key capabilities to effectively remove the green background and replace it with the desired visuals.

How to Earn from Youtube through Explainer Videos

Monetization Requirement

YouTube has made it easier for creators to access monetization tools through its YouTube Partner Program (YPP). To qualify for the partner program, creators must have at least 500 subscribers and have made 3 public uploads in the last 90 days. Additionally, they must either have accumulated 3,000 watch hours in the past year or garnered 3 million Shorts views in the last 90 days.

Previously, the requirements for YPP were more stringent. Creators needed to have a minimum of 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days. With the new lowered thresholds, more creators can now access monetization features and take advantage of the opportunities the YouTube Partner Program provides.

Other Income Sources for YouTube Video Makers

YouTube Ads

The most straightforward and widely accepted way to make money is through YouTube ads. These ads can appear before or during your video, and you can control their placement using different ad formats.

Affiliates

Consider joining an affiliate program where you provide links to products or services in your video description. When viewers purchase through your affiliate link, you earn a commission.

YouTube Premium

YouTube Premium offers a subscription service where members can enjoy ad-free content and download videos for offline viewing. As a content creator, you still receive revenue from this service based on how frequently Premium members watch your videos.

Channel Membership

Offer your viewers exclusive benefits through a monthly subscription to become channel members. These benefits could include access to exclusive videos, one-on-one live chats, and product discounts.

Patronage

Utilize third-party platforms like Patreon to allow your fans to support your channel in exchange for special rewards and perks.

Merchandise

Consider selling branded merchandise to your audience with the help of supported merchant platforms.

Paid Sponsorships

Collaborate with companies or brands willing to sponsor your content in exchange for featuring, demonstrating, or discussing their products or services in your videos.

YouTube BrandConnect

If you are based in the United States, United Kingdom, or Canada, you can explore YouTube BrandConnect, a service that connects creators with brands for content marketing campaigns.

Conclusion

YouTube explainer videos offer content creators a lucrative opportunity to share knowledge, engage audiences, and earn money. Creators can produce compelling content by mastering essential skills like scriptwriting, video editing, and animation. They can achieve professional results with the right tools and equipment, such as high-quality cameras and microphones. YouTube's Partner Program enables monetization through ads, affiliates, memberships, and more. Embracing this platform allows creators to thrive, sharing valuable insights while earning from their passion for content creation.

Bd-pratidin English/Lutful Hoque